![]() ![]() This case illustrated the growth model of a local company during internationalisation and analysed the trade-offs of different strategic decisions when entering into new markets. Despite MTR's proven rail-property model in Hong Kong, the company was faced with a new set of economic, cultural, regulatory and operational challenges abroad, particularly in China and Europe where it was expanding into. The MTR Corporation Limited, the semi-privatised railway company in Hong Kong, was transforming itself from a local transportation company to become a global player. PESTEL analysis is mainly the assessment of macro environment factors.Ĭase Description of MTR: Strategic Challenge of Entrenching Locally While Expanding Globally Case Study The three inter-related environments are – industry environment in which the company operates in, the geographic market or country in which company operates, and wider socio economic / macro environment. Managers at Mtr Internationalisation need to examine three inter-related environments in order to come up with an effective strategy. It is written by Ali Farhoomand, Emily Ho and shed light on critical areas in field of Global Business, Globalization, Growth strategy, Risk management that the protagonist in the case study is facing. MTR: Strategic Challenge of Entrenching Locally While Expanding Globally case study (referred as “Mtr Internationalisation” for purpose of this article) is a Harvard Business School (HBR) case study covering topics such as Global Business and strategic management. MTR: Strategic Challenge of Entrenching Locally While Expanding Globally case study PESTEL analysis includes macro environment factors that impact the overall business environment – Political, Economic, Social, Technological, Environmental, and Legal factors. ![]() We specialize at providing professional PESTEL analysis & other strategic management MBA resources. What is PESTEL / PEST / STEP Analysis? How you can use PESTEL Analysis for MTR: Strategic Challenge of Entrenching Locally While Expanding Globally ![]() Definition of PESTEL / PEST / STEP Analysis ![]()
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